Job ID 2019-15881

Digital Marketing Technology Specialist

US-MI-WYOMING

Marketing/Category Management

1300 GEZON PKWY SW WYOMING, MI 49509-9300

Full-time

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The Digital Marketing Technology Specialist manages the technical development and execution of the organization’s multi-channel marketing efforts, specifically focusing on email, web, and eCommerce. 


In this role you will showcase your skills by: 

  • Developing technical elements of digital marketing campaigns within online channels, including eCommerce, email, and public and customer facing websites. Campaign elements include:
    • eCommerce promotions
    • Email campaigns
    • Targeted/personalized content
    • Web campaigns
    • Web forms
    • Landing pages
    • Other digital campaigns as needed
  • Serving as technical liaison to broader IT teams for larger scale technical projects. Analyzing business needs and working to get development work on technical roadmaps
  • Partnering within cross functional teams to drive execution of effective lead generating campaigns
  • Serving as a SAFe / Agile Digital Marketing Product Owner for a number of digital marketing products and providing project management / AGILE support for digital marketing initiatives
  • Assisting in managing Gordon Food Service domains/DNS and relationship with domain name management vendor
  • Partnering with the analytics team to ensure tagging and analytics are configured correctly on digital marketing campaigns
  • Partnering with web producers and developers for feature and functionality needs to execute activities
  • Coordinating with content contributors, other marketing teams, UI / UX, web producers, and developers to create and update website pages/sections to meet the business and visitor goals
  • Working with subject matter experts to gather information for marketing writing and editing

 

Leading candidates will have:

  • A minimum of three years previous experience in digital marketing / product ownership / marketing technology or an equivalent combination of education, training, and experience
  • Bachelor's Degree in Computer Science, Marketing, Business or a related field (preferred)
  • Salesforce Marketing Cloud email platform and email testing services Drupal Sitebuilding
  • Familiarity with Drupal Content Management System (CMS)
  • Ability to train users on using CMS and foster their adoption of the tool
  • Oracle Commerce and Endeca
  • Website personalization engines or experience with A/B or multivariate testing a plus
  • HTML/CSS/JavaScript/jQuery.
  • Version Control Systems including GIT and Subversion
  • JIRA and digital project management tools
  • Brightcove or comparable cloud video management tool
  • Familiarity with tagging and data analysis within Google Analytics 360
  • Ability to make updates in other Content Management Systems such as WordPress
  • Adobe Creative Cloud (Photoshop, Illustrator, Acrobat Pro)
  • Google Apps, including Gmail, Google Drive, Docs

Career Area

Corporate Functions

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Benefits

We take care of each other at Gordon Food Service. Employees love our competitive benefit plans, which include all the things you would expect and a few that you might not!

Get a quick glance at who we are and the impact you could have on the food service industry. There's a seat at our table for you!

Working Here

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Be part of an amazing culture where what matters to you, matters to us!

Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.

Gordon Food Service is an equal opportunity employer.

All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. The EEO is the Law poster is available here: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to talent@gfs.com and use the words “Accommodation Request” in your subject line. Please keep in mind this method is reserved for individuals who require accommodation due to a disability.

All Gordon Food Service locations are tobacco-free.
Gordon Food Service is a drug-free workplace and drug tests all employees.

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Jan 19, 2020 Jan 25, 2020 Gordon Food Service