Job ID 2019-13070

Talent Marketing Specialist


Human Resources

1300 GEZON PKWY SW WYOMING, MI 49509-9300


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  • Newly established role to focus on marketing activity in the recruitment space
  • Primary responsibilities for social media, advertising campaigns, and branding consultancy
  • Part of Talent Acquisition Shared Services team, located in greater Grand Rapids, Michigan 




This position collaborates with other Talent Acquisition and Marketing team members to translate recruiting needs and employment brand messages into effective marketing and branding plans and executions.  The Talent Marketing Specialist will identify the best tactics to achieve specific objectives and strategies, with a focus on attracting passive and active candidates through various channels, including social media, digital advertising, and traditional media.  


Specific areas of responsibility include:

  • Social Media Community  Management - Act as the online community manager for all career platforms (Glassdoor, LinkedIn, Indeed, Careers Facebook page, Careers Instagram, etc.).
  • Campaign Advisor - Provide recommendations regarding cost-effective marketing strategies using expertise and analysis of channel performance.  
  • Brand Consultant - Ensure that all media channels leverage and integrate employment brand messaging.
  • Vendor Liaison - Partner with various media vendors to understand capabilities and measure performance.



Essential Functions:


Social Media Community Manager:

  • Monitor and manage relevant company social profiles and actively participate on social media to broaden and engage our audience and keep potential candidates interested, engaged, and informed.  
  • Define candidate personas and create content relevant to these audiences.
  • Represent Gordon Food Service in social media posts, responses, and online discussion groups.
  • Develop new and creative strategies to engage and attract both active and passive candidates through social media by sharing valuable job-seeker content and company messaging.
  • Create a social media content calendar and curate internal and external content for publication, with a focus on storytelling and networking.  Capture and share engaging stories and visuals, testimonials, data/surveys, social posts, status updates, blog posts, email campaigns, photos and video.  
  • Build support for Social Media within Gordon Food Service, creating opportunities to engage current team members to learn how to best promote the Company as an exciting place to work and to utilize team members as talent and recruitment advocates.
  • Work with other GFS departments to leverage content management/distribution tools, including Social Studio or equivalent and the GFS Chatbot.
  • Utilize social media to help market specific openings, attract talent, and build online communities of target candidates.
  • Identify performance metrics, measures against, and reports successes, failures, and learning to stakeholders and management.


Campaign Advisor:

  • Support specific sourcing needs by evaluating advertising options and advising on “good/better/best” recommendations that balance business objectives, speed, and expense.
  • Assist Talent Sourcers and Hiring Teams in the identification of channels that will target a qualified, diverse talent pool, including but not limited to gender, visual diversity, veteran populations, and people with disabilities.  
  • Partner with Talent Sourcers to leverage tools that will maximize the campaign benefit.
  • Use data to  rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals.


Brand Consultant:

  • Work with the Talent Acquisition Manager to prioritize recommended updates to the careers website, considering both communication opportunities and functionality.   
  • Create and curate candidate content including videos, brochures, flyers, and signage, leveraging Employment Value Proposition and related branding.
  • Partner with internal resources and external agencies to create appropriate creative design and copy following brand and digital best practices.  Writes engaging copy for various mediums including print and web projects like banner ads, websites, and email campaigns, as well as scripts for broadcast. 
  • Advise team members on engaging job descriptions that will optimize online search and get meaningful messages in front of targeted audiences.
  • Coordinate with internal and external content contributors and developers to create and update website pages/sections to meet the business and visitor goals.
  • Monitor changes in the EVP; collaborate with internal resources to maintain awareness of “pulse” surveys, exit interview information, and other data collected that is reflective of the employee experience.


Vendor Liaison:

  • Participate in vendor business reviews to stay abreast of new capabilities.
  • Work with Talent Acquisition Manager to evaluate channel effectiveness and prioritize spend. 


Our requirements for the role:


  • Bachelor Degree in Marketing, Human Resources, Business, or related degree preferred.  Equivalent combination of education and experience will be considered.
  • At least 3 years previous experience in Recruiting/Talent Sourcing or Marketing, or an equivalent combination of education, training, and experience.
  • Past work experience using Social Media platforms for marketing purposes, including social sharing, video hosting/distribution, and social monitoring tools.
  • Knowledge of both traditional and digital media platforms, including strong SEO skills to ensure all content is optimized.
  • Experience using marketing measurement and analytics tools to measure performance of campaigns - e.g.  Google Analytics, social media analytics, email analytics, some marketing automation analytics.
  • Working knowledge of Drupal content management type processes a plus


Leading Candidates will differentiate themselves with these strengths:

  • Understanding of recruiting cycle, including employment branding, candidate sourcing and connection to application and selection processes
  • Problem-solving, including ability to develop solutions to problems of significant complexity that require a high degree of ingenuity, creativity, and innovation.  
  • Communication skills,  including the ability to  create strong storytelling, write/edit copy, and respond to online inquiries or comments using professional judgment.

Career Area

Corporate Functions

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We take care of each other at Gordon Food Service. Employees love our competitive benefit plans, which include all the things you would expect and a few that you might not!

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Be part of an amazing culture where what matters to you, matters to us!

Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.

Gordon Food Service is an equal opportunity employer.

All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. The EEO is the Law poster is available here:

If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to and use the words “Accommodation Request” in your subject line. Please keep in mind this method is reserved for individuals who require accommodation due to a disability.

All Gordon Food Service locations are tobacco-free.
Gordon Food Service is a drug-free workplace and drug tests all employees.


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